Website URL: http://emersonsalon.com/
Emerson Salons site is very interesting. as soon as you get to the home page you can see that everything you really need is there. however this is not in a cluttered way that quite a few sites are and quite possibly what you would expect from such a small business. what I find interests me the most about their front page is the fact there is a link to each of their social media outlets as well as the links to different sections of the website, just clicking on the book button lets you choose who you want to design your hair.What interested me about Emerson's Salon?
There were a few things that had drawn me to the salon and they may sound like silly reasons but one of the things we do as humans are look for things that somehow make us smile. What makes someone make someone smile more than an octopus holding hairdressing equipment? another key reason that I was drawn to them was the fact that they use products that were never tested on or harmed any animals this is a key point to me as I see animals as being equal to humans. The Third Thing that interested me about Emerson's was that they are heavily engaged in different platforms of social media so people that don't use a specific site may still be able to know whom they are as they use Pintrest, Facebook, Twitter, Yelp! and Google+ to interact with their patrons. This interested me because they care about how much business can grow if they widen their horizons digitally.
Emerson used a wide range of techniques and sites to gain more exposure and make the citizens of Seattle aware of their presence.
Facebook- Their Facebook page has 2 elements the first of which is designed to increase flow of viewers to the page and as you may be aware the more of your friends that like a page increases the chances of you checking it out for yourself. the second part of the Facebook page is to offer discounts and ask their customers to leave any feedback and comments.Twitter- they use their Twitter page in the same way that the use Facebook but with used it more to communicate and have conversations with the customers and made sure that they replied to as many messages and tweets they received as possible. they also shared articles and tweets they had been mentioned in. They are always wanting to hear feedback from their customers because they can not be a better business if the customers don't tell them where and what they are doing wrong or FABULOUS.
Emerson's Blog- if you have a look at their blog you will notice how professionally done it is. the staff themselves write the blog and because it is written by the staff you know that they know what they are talking about they have even said that they feel more engaged and valued.
From 2008- 2010 their revenue increased by 400% which meant they could increase the staff hired and could expand the studio. To this day over 75% of their bookings are because of Social media. they have 11.5 thousand followers on Twitter, 2,449 likes on Facebook and 128 followers on Pintrest.
#lovewins
#lovewins was the celebration hashtag in social media when same sex marriage was legalised in all 50 states of the US. No union is more profound than marriage, for it embodies the highest ideas of love, fidelity, devotion, sacrifice, and family. In forming a marital union, two people become something greater than once they were. As some of the petitioners in these cases demonstrate, marriage embodies a love that may endure even past death. The idea of marriage is something really great and amazing for people choosing to get their life together. For some people marriage seems as a religion and tradition but for some other marriage is more than just that. There is no more loneliness.
Why was I interested in this social media campaign
There were a few reasons that I was drawn to this campaign. One of these reasons was because I have a belief that all humans were created equally and if two people of opposite sexes can be married then this should also apply for two people of the same sex if we learn to accept people for who they are then this is when we will find a higher power. Secondly I was drawn to this campaign because as a person who comes from a diverse background and has friends who are from all different walks of life why should you, them or I have different rights and opportunities. Third reason that I was drawn was because i really found it sad that even in the 21st century we as inhabitants of this world are still so divided and I hope that by the time I leave this world we will be united as people not by titles.
How did the word get spread
This campaign blew up overnight due to the tag itself as #lovewins gives a romantic sentiment. It captured people as it was saying that it’s acceptable for everyone to marry that society has moved forward and become more accepting. It’s about letting people know that it’s ok to be yourself. There are lots of people same sex who their dream is to get married but they couldn’t until the new law come up and everyone is very happy because of the new situations and give the chance for people to live happily and change their life forever.
This site get users liking and participating by showing this emotional feeling when people want to have a different life than others but that is their choice as long as they are happy there is no reason for going against it. As the hashtag for itself say love wins that is true because love always wins no matter what. Some people have families who are gay or lesbian other people have friends and other people colleagues. Why not to give them the change of being happy? There were posts from everywhere like twitter, Facebook and Instagram, pictures of showing that people are happy and support this decision. The techniques used to maximise social reach by president Obama started this viral movement with one tweet.
Justice Kennedy wrote the majority opinion [PDF]
#LoveWins reached 6.2 million tweets on Twitter within six hours after the Supreme Court ruled on marriage equality that overturned bans on same-sex marriage in 13 states. This soon moved on the Instagram, Facebook and other social media platforms. following this Northern Ireland is campaigning to legalise marriage equality
Website URL - https://uk.movember.com/?gclid=CjwKEAiAwfzDBRCRmJe7z_7h8yQSJAC4corOa8dPyqsa80-eUk4JpqkKRd2flTQmyhiKbXBaU684_hoCjOvw_wcB
Overview of the campaign
The campaign was started by 30 people. It has now reached over 5 million people getting involved. The campaign runs throughout the month of November with men growing a moustache and people donating to the charity. Movember is the only charity that is tackling men’s health on a worldwide scale all year round. Prostate cancer, testicular cancer, mental health and suicide prevention is some of the issues faced by males. Males every day are affected by these issues.
Engaging with an audience
This campaign can be some by individual men themselves. Just giving fundraising pages can be set up for online donations which can be posted on Facebook, Twitter and Instagram for people to see that they are participating. People can like, comment, re-tweet and share the posts after they have donated to try and get more funds raised for the cause. The main idea is for men participating to post pictures of their moustache. This can then become a competition to have the best or weirdest moustache.
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Events can be held in aid of this campaign to raise as much funds as possible. Events such as an open mic night or even hosting a dinner party can be created. These events can be posted on Facebook, Twitter and Instagram for it to be liked, shared, re-tweeted, commented on and the ability for people to tag others in to raise awareness of the events to possibly get others to attend.
Taking over a gym or park for a group work out to be done. An event can be put on social media such as Instagram, Facebook and Twitter to make people aware and invite them to go along and join in!
Also, another way of raising funds is to participate in ‘Move for Movember’. This is to take part in challenges and get more active to raise more funds. This can be taking part in a race, rock climbing or working out in a costume. If you have ever done the likes of a race you can try to beat your personal best time to raise funds. This can also be posted over Facebook, Twitter and Instagram for people to see what an individual is doing to said funds for the Movember campaign.
Result of the campaign
The participants have taken part from all around the world every year. To date “5,232,535 Movember participants have taken part since 2003 with £443 million raised and 1,200 men’s health projects funded”. Cited from the Movember official website. On Facebook, a video was uploaded at the beginning of November with people talking about the campaign. The video was watched 17 thousand times with 330 likes, 185 shared and numerous comments. There are also posts throughout the month of November getting people to show progress of their moustache. So far on Instagram, the hash tag #movember has been used 1,635,573 times with people participating.On twitter, at the beginning of November 2016, the Movember 2016 page tweeted to try and get more people signed up to take part. This tweet got 27 retweets and 34 likes. Also, through out the month of November, the page constantly tweeted pictures of males progress.
